Select Page

The coronavirus pandemic has severely impacted the worldwide luxury watch business. More than half of the world’s high-end watch market is supplied by Switzerland. Watch exports from the nation had their most significant decrease since the 2009 financial crisis as the global economy suffered and consumer confidence declined. In 2020, the watch industry’s projected sales decreased by up to 30%.

Several activities directly associated with watch sales, including tourism and in-store shopping, were severely hampered by the economic difficulties caused by the COVID epidemic and the sudden suspension of international travel, lockdowns, and social-distancing measures. Yet, the rapid shift in the industry’s concentration from opulent watch boutiques to B2C online watch shopping platforms have allowed stores of all sizes to survive and prosper in the epidemic. The shift has created new possibilities, particularly for the pre-owned market, along with a significant increase in demand for high-end watches. The increasing demand is caused by money amassed during lockdowns and profits made by certain investors in equities and cryptocurrencies. Moving forward, launches will be less flashy, emphasizing simplicity and traditional elegance in their design. 


This watch is a sure bet among collectors searching for a timepiece that will always be a fan favorite. If you want to purchase a watch only as an investment and not to wear, Daytonas always sell very readily. They are constantly in demand and sometimes tough to get. The Rolex Cosmograph Daytona Panda has established itself as a fan favorite. As an investment, both the new Rolex GMT Master II Sprite and the Rolex GMT Master II Batman are very well-liked and will be simple to resell. 

Patek Philippe

Patek Philippe’s Aquanaut 5167A has been very well received by high-profile buyers, including sports stars. This is especially true of the black version, but it also comes in red, green, and blue. The watch has a distinctive square dial and rubber strap. A chronograph version is also available, costing more than $140,000. The Nautilus Blue Dial 5711/1A, another famous watch from Patek, comes in various materials. The steel version with a blue face is the most popular. 


This year’s Swatch X Omega collaboration is particularly intriguing if you want a unique option. The branding and marketing strategy has been incredibly creative, and people have embraced the space idea. Because of the drop strategy of sales, which involves continually making and selling limited-edition goods, demand has remained robust. Purchases are limited to one per customer and there is very little supply. 

Audemars Piguet

A Swiss company called Audemars Piguet Holding SA produces high-end timepieces and clocks. As for a vintage item you can dependably count on, Audemars Piguet’s Royal Oak is so iconic that Bill Prince, acting editor-in-chief of British GQ, wrote a book to commemorate its 50th anniversary. The Royal Oak’s sizing fits perfectly under a dress shirt and fits its target market.